Airline Industry SWOT Analysis

Airline Industry SWOT Analysis Conducting a SWOT analysis, that is, reviewing the strengths of an organization, its weaknesses, opportunities it can capitalize on for maximum profits, and the threats to achieving its full potential provides very invaluable information to the organization about the market and understanding the industry, as well. The aviation industry is not an exception, it too has its own share of strengths and opportunities which once utilized by an organization can help it grow substantially and weaknesses and threats which the organization must strive to minimize to the lowest possible levels. Strengths One of the strengths of an organization in the aviation industry is the growing income levels. The growth in individual incomes increases the amount of disposable income and hence many people are able to utilize the carriers to fly to their destinations Growth in tourism is also a major strength as it has led to a significant increase in the number of domestic and international passengers with statistics indicating a 50% growth in the number of domestic flyers and a 25% increase in the number of international flyers. Despite the downturns, air travel has continued to grow over time and is one of those industries that are far away from reaching their peak. This can be partly attributed to the ever growing population and the increase in the propensity of people to fly. With efficient management, an organization in the aviation industry is guaranteed to grow into a big and profitable enterprise. Air travel has a marked safety record and has been generally accepted as a safe and fast way to travel. Even the low cost growing airlines have safety and speed attributed to them and therefore, a small growing airline shares this strength with big and recognized brand names in the industry which is quite an advantage. Airline staff consists of highly trained personnel, which is a major strength, to any organization in the industry. Weaknesses One of the major weaknesses in the aviation industry is infrastructural development. The development of infrastructure has been very slow thus unable to keep up the pace of growth of the aviation sector. It is therefore, a major bottleneck in the industry. A growing airline should therefore, give priority to investing in infrastructure by constructing state of the art airports with adequate runways and ample parking lots for passengers. It should also invest on routes leading to the airports to help reduce passenger delays due to traffic. Airlines have been known to have a very high spoilage rate in comparison with other industries. Once a passenger misses his/her flight, the income/revenue from that seat is lost. In order to avoid or minimize this occurrence, the airline should establish a method of contacting all the passengers prior to departure to remind them of their flight. There should also be a larger time window between the boarding time and the departure of the airbus to cater for those passengers who arrive late for their flights. Aircrafts are very expensive and running an airline requires a very huge capital outlay. For this to work to the advantage of the airline, proper marketing strategies are required, and careful planning to ensure that returns on investment are greater than the initial investment. An airline may find it very difficult to compete with other carriers due to their low fares. To survive this, the organization can lower its fares but ensure that they are in balance with the returns to avoid losses. Extensive advertising campaigns on quality can also give it an edge over the low cost carriers. Airlines have to maintain a huge work force which is spread over an outsized ecological area and which requires constant communication and monitoring. For this to work to its advantage, extensive evaluation of the personnel is required to ensure competence and also the ability of the workers to work under minimum supervision. Opportunities There are many opportunities that an airline can capitalize on to reap maximum profits. Expected investment is one of the opportunities that can benefit an airline. The aviation sector is ever growing, and there is an increasing number of stakeholders in the industry willing to invest in air travel. An airline can take this opportunity to increase its capital base so as to be able to enjoy large economies of scale. Development of new products and services can have a substantial blow on the profits of an organization. In aviation, an airline can introduce mailing services for delivery of mails and parcels across the globe. It can also introduce special fare packages for those travelling to certain destinations for pleasure or business. Technological advancement and investment in information technology is an opportunity that can greatly help an organization to minimize its operation cost. An airline can rely on information technology to offer more customers friendly services and also provide customers with other services like internet while travelling which would make them pay more for the services hence increasing the profit margins of the organization. The organization should evaluate end user response to its services to gain information on what areas of its services to improve. This would go a long way in helping the organization acquire new customers as well as retain its old ones who are satisfied with the services being offered. The organization should also take the opportunity to expand and cover a larger geographical area. It should grow into the untapped markets and offer its products and services in these regions. Having a large customer base would increase its profits. Acquiring better supply deals, for example, a less expensive fuel supplier would greatly minimize the operation cost of an organization in the aviation industry. The airline can also retain its suppliers but negotiate for better deals with the aim of increasing its profit margin. Cutting down on delays is very important in the aviation industry. Minimized delays would mean less refunds and minimal compensation due to inconveniences made. It would also help the organization to gain the customers trust thus establishing itself as a carrier of choice for many travelers. Linking up with other carriers in the industry is an opportunity that should not be ruled out. Linking up with another carrier would increase the passenger volume greatly. This can be done through ensuring a coordinated schedule where the airlines offer their services to various destinations through a sharing agreement. Only one carrier flying to a given destination from a particular location would enable the partnering carriers to avoid the long time taken before an aircraft is filled. Threats There are many threats facing organizations in the aviation industry. Travelling for leisure and business is greatly impacted by the global economy. A downturn in the global economy means that less people are likely to travel for pleasure and to do business. This leads to low income to the airline during this period. To minimize the effect of this, the organization should devise a mechanism of lowering its operation cost to the minimum possible levels to avert possible losses due to its operating costs exceeding income. Some government legislation can also be a major threat to investors in the aviation industry. Intervention by the government can come with it rules which are very costly to adhere to and also competition from unexpected quarters, for example, from international airlines due to liberalization of the market. Air travel is very vulnerable to environmental changes. Heavy storms are detrimental to flight schedules, and this may mean refunding those customers who opt to cancel their flights all together other than to wait. It can also lead to loss of an asset, for example, the crashing of an aircraft. To minimize the effect of this, the airline should ensure that it is well insured against losses resulting from these weather changes. There should also be an insurance cover for its passengers. Air travel has a seasonal demand especially where the largest percentage of travelers involves those travelling for leisure. In this case, the highest demand is likely to be during international holidays like the Christmas season and a significant decrease in demand midway through the year. To ensure that there is no considerable drop in customers during the off peak seasons, the organization can come up with a method of encouraging people to travel during this period by, for example, lowering the travelling rates, offering discounts and special travelling packages. In recent times, air travel has been a target to terrorists, and this has had a very negative impact on the airlines themselves. Frequent fliers have been scared away, and the airline industry has lost a considerable number of customers. To gain back the lost confidence, an organization should carry out an extensive campaign meant to assure customers of their safety when travelling using their airline. Over the next few years, huge investments are expected to be made in the aviation industry. New airlines are likely to crop up and this will lead to a strain on the available pilots, and airport staff. This will be a limiting factor to the continued growth of the airline. To prevent this, the airline should start training its own pilots and airport staff. This would in future give it an advantage over the other airlines which would be experiencing a shortage of the same. The airline can therefore, transform this threat into an opportunity by selling some of its staff to the other businesses for a profit. With the increasing number of airlines and aircrafts, there is likely to be a marked shortage of airports and airport facilities. The airline should therefore, invest heavily in its own airports and ensure that they have ample parking bays for its aircrafts. The organization also faces the threat of being vulnerable to attacks by its major competitors. It should therefore, have all the mechanisms of counteracting this in standby so that it does not fall to accusations from other airlines. The greatest hurdle facing many airlines today is high fuel prices. A huge upward surge in fuel prices can destabilize an investment in the aviation industry. To counter this, the airline should ensure that it has its own fuel reserve so that it is not immediately affected by the changes in fuel prices as it will have time to adjust while relying on its fuel reserves. With its own reserve, it can benefit from this threat by providing that much needed resource to its competitors at a large profit margin.

The Blue Sword CHAPTER ELEVEN

In the hollow where they met Murfoth they set up their first proper camp. The hunting-beasts all went out that night, and everyone, not just a few Riders, had good fresh meat for dinner. The king's zotar was put up, and it was obvious that it was the king's, for it was the biggest, but this one was plain, a dull dun color, and the door was just a tent flap, and inside there were a few carpets, and hooks on side poles for lanterns, but that was all; although the black-and-white banner still flew bravely from the peak of the roof. She and the king and Murfoth and most of the Riders – Innath and Mathin among them – slept within it; but she lay awake a long time listening to the others breathe. You didn't hear the person next to you breathing if there wasn't a ceiling over you to keep the noise closed in. She missed the stars. The next morning there was breakfast at a long table similar to the one where she had first met the Riders; they were all there again, with a few others of those who had joined them over the last few days. Corlath explained what was immediately ahead of them: how they would climb into the mountains again – the range was widest where the curve west was sharpest – to meet the high plateau where the Lake of Dreams lay, and where Luthe lived. Luthe? thought Harry. Most of the army would not climb all the way to the meeting-place, but fade into the forest in little groups and pretend to be invisible; for, so far at least, Corlath and the outriders believed they had not been sighted. Harry blinked and wondered if the morning mists that seemed to continue all day long every day as a kind of dull haze had after all been more than a curious local weather pattern. Luthe himself – Mathin told her this during an interval while the household folk brought in hot malak – had ways even Corlath did not understand of seeing things, and Corlath wished to see and speak to him. But Luthe never left his lands, and so it was necessary to seek him there. â€Å"Luthe claims that lowland air confuses him,† Mathin said, and shrugged the uneven Hill shrug. â€Å"It is not for us to know.† He picked up his cup. â€Å"Yes, but who is Luthe?† said Harry. Mathin regarded her with his inscrutable expression. â€Å"No one knows,† he said. â€Å"Luthe is †¦ someone who lives in the mountains, who sees things – things something like what some of us see when we taste the Meeldtar. He has been there a very long time. No one can remember when Luthe came, or when he has not lived on his mountain.† â€Å"And the Lake of Dreams?† Mathin stared into his cup. â€Å"There is a spring that runs into the Lake of Dreams, and it is where the Water of Sight is found; but sometimes the water from the spring is only water, and no one knows why; although it is believed that Luthe knows. Water drunk from the Lake of Dreams does not give the Sight, as the true Meeldtar does; but it is not quite like drinking †¦ water.† Harry sighed. Corlath explained briefly for the newcomers what the army was proposing to do. The Northerners must, perforce, choose the one wide pass in the mountains that led into the great central plain and then the bare desert of Damar, for it was the only gap large enough to accommodate an army's numbers. The gap was a bit west of the midpoint of the length of the mountains from the curve where the north-south mountains, the Ildik range, became the east-west Horfel Mountains. When the last of Corlath's little army had collected in the hollow at the elbow of the two ranges, they would ride as quickly as horseflesh would allow to the mouth of that pass, and prepare to engage the enemy among the empty villages and deserted fields of Damar. Then there was a silence, for all in the king's tent knew that Corlath's force could not win a victory from the Northerners; nor were they likely able to resist them to the point that the invaders would decide Damar wasn't worth the trouble and return home. The best the defenders could hope for, and this they did hope for, was to cause enough trouble and loss that the Northern army would not have the strength left to seize all of Damar in quite so tight and effective a grip as Thurra would wish; and that pockets of renegade Hillfolk might hide in the Hills, or under the kelar of the City. If they succeeded so much, the battle would be worth what it would cost them, for they would have preserved themselves a future. Harry swallowed uncomfortably. She heard, a little dizzily, what Corlath was saying about the foothills the mountain pass gave into, and where the army would stand; and she cast in her mind for her best memory of Damarian geography, for she had the unpleasant sensation that something was being ignored, something that shouldn't be. Corlath was saying that they would decide more exactly once they arrived, but he seemed to know every stone and clump of grass there, the exact location of every farmhouse, as did those who listened; no one fell so low as to seek recourse to a map. She frowned in concentration. She could almost see the Residency map of Dana; it was very poor at the eastern end; it barely admitted to the existence of the mountains where the king's City stood – the City itself was one of Jack Dedham's native legends – but about the west it was pretty accurate †¦ Ah! Corlath had fallen silent. Murfoth said something and there was another silence, and Harry put in, timidly but stubbornly: â€Å"Sola, what of the pass just northwest of the †¦ of the Outlander station? It is narrow, but not so narrow that the †¦ the Northerners could not send a line through to come up behind us.† Corlath frowned. â€Å"Let them take the Outlander city – it will keep them amused long enough to delay them, perhaps. Even the Outlanders will try to stop them when they are on the threshold.† There was a silence so rigid that Harry felt that speaking words into it was like chopping holes in a frozen lake. â€Å"They would do a better job trying to stop them if they were warned,† she said. Her words didn't make much of a hole; the ice thickened visibly. She didn't want to do anything so obvious as put her hand on her sword hilt; but she did press her elbow surreptitiously against it, and stiffened her spine. â€Å"They were warned,† said Corlath, and Harry raised her eyes to his and saw the golden tide rising in them; and wondered what that fruitless conversation in the Residency must have cost him. Yet he hadn't burned the Residency down with that golden glare of his, as she suspected he could have; and so she blinked at him now and said, â€Å"Colonel Dedham would listen to you. You did not know the Northerners were on the march †¦ then; you know for certain now. The pass is narrow; he could hold it for you indefinitely – but not if they have had time to come through and go where they will.† Her voice was rising with fear and perhaps anger: was there anything but stubborn pride, the offended majesty of the absolute ruler of his small land, working in Corlath, that he should waste a chance to gain a little more time? How little she knew him after all, and how little she knew Damar, she who could not visualize every yellow blade of korf before the great pass in the mountains. And yet she could see – did she not truly see? – the threat that this second, narrow pass presented; a threat that the king and the commander of the army was choosing to overlook. She did not understand; she was born of a different people and she understood different things. â€Å"No,† said Corlath; the word rang like an axe blow, and his eyes were as yellow as topazes. Harry stared back at him – you great bully – even knowing what he could do to her, even as the sweat broke out on her skin with the effort of holding his eyes. Her elbow clamped desperately on Gonturan, and the hard edge of the blue gem dug into her ribs and encouraged her. Then he snapped his gaze from her and pointed it at the tent flap and shouted, though he rarely shouted, and fresh malak was brought in and fruit with it. The ice began, nervously, to break up, and Harry glowered at her cup and refused to be drawn into conversation, and listened to her heart beating, and wondered if she were a traitor; and if so, to whom? The next morning thirty-five chosen horsemen, with Corlath at their head and Harry, still somewhat sulky, among them, started up the track to Luthe's holding. The rest of the army broke camp first, and melted into the scrub of the mountains' feet, taking the hunting-beasts and the pack horses with them. Corlath and the little band with him waited till last, watching them go, judging if their disappearance was effective; looking to see if there were any too obvious paths broken in the undergrowth. A few fleeks broke cover, but that was the only sign of their passage. Corlath and whoever else might have a weather talent must have been satisfied, and Harry watched, with a few cold fingers working their way up her spine in spite of the heat: for the loyal fog over them was blandly breaking up. The sky was blue and clear. A britti burst into song, and Harry raised her eyes to watch the little brown speck zigzagging madly overhead. Corlath sent his big bay forward, and thirty-four riders, and one obstinate hunting-cat, followed. Harry hung near the back. She had not slept the night before for thinking of the northwest pass and Jack Dedham; Dedham's face watching Corlath as he stormed out of the Residency; and Corlath's face as he said, â€Å"Let them take the Outlander city – it will keep them amused.† Surely there was a reason none of the Hillfolk thought that gap into Damar worth consideration? But if there was a reason, what was the reason? Perhaps this Luthe would show some sense. Perhaps his crystal ball or what-have-you would say, â€Å"Beware the northwest pass! Beware!† And then again maybe it wouldn't. So, Harry, what do you propose to do about it then? She didn't know. She concentrated on Sungold's ears, slender and pricked, framing the trail in front of her, and the dark grey haunches of Innath's horse going on before. The scrub gave way to trees, and the trees to greater trees, till they were walking in a forest heavy with age, where even the air tasted old. By the end of the afternoon all the riders were on foot, walking with their sweat-dark horses up a steep uneven incline. Harry was panting, but she tried to do it quietly. Corlath probably never breathed hard. Tsornin's nostrils showed red, but his ears were as alert as ever, and occasionally he would rub his nose gently against the nape of her neck, just in case she was momentarily not thinking about him. Narknon ranged beside them like a dappled shadow. The trees were so tall and grand that Harry, watching her, could believe that she was no bigger than a housecat; that when she came up to be petted, she would twine around Harry's ankles, and Harry would pick her up with one hand and put her on her shoulder. The trees were so high overhead that the twilight beneath them might have been sunset, but might only be leaf shade; and they were a silent company, for no one spoke and the footfalls were muted by leaves and moss. Harry allowed herself to wonder about the trail, as an alternative to her endless mental circles about northwest passes: that it stayed clear enough that no one had to duck under low-hanging branches, or fight a way through an encroaching bush, but so little used that the moss underfoot was thick and smooth. And still smooth after thirty horses and thirty human pedestrians have tramped over it, the thirty-first pedestrian thought, scuffing it curiously with one foot. Sturdy moss. Maybe Luthe is a botanist in his spare time. By nightfall Harry was still walking only by dint of holding a large handful of Sungold's mane in one hand. She had tried resting an arm across his back, but his back was too high for comfort; and her sweaty hand kept sliding through his fine hair. Even his head was hanging a little low, and Harry knew she was still in company only by the soft creaking of other saddles and the occasional flicker in the gloom immediately ahead that was Innath's horse flipping its tail. As she walked her eyes closed and the colors of exhaustion twinkled across her eyelids. Then to her dismay they began to sort themselves out into patterns, but she was too tired even to open her eyes and disperse them. She saw a red-haired rider on a white horse. The horse was old, white with age, the bones of its face very clear and fine; she thought it went just a bit short with its right hind foot, but its neck was arched and its tail high. The rider's shoulders were set grimly, the legs against the horse's sides were determined, not eager. There was a smoky redness to the horizon beyond them, scarlet that did not look like dawn or sunset; they were going toward it, and the light flashed off a chain around the rider's neck and the helm tied to the saddle, and the rider's hair, and the horse's flanks. Harry wondered where they were going, where they had come from. The countryside could have been Damar. It could have been almost anywhere. She realized there was light shining through her eyelids; it was setting the white horse on fire. The horse broke into a canter, a shining glistening wave of motion †¦ Harry dizzily opened her eyes. They were approaching a clearing set with torches; she could see Corlath halted, talking to a man as tall as he was, but narrower; the man's hair was yellow. Innath broke into the lighted circle, and Harry came after, trying not to stumble, too tired even to take her hand out of Sungold's mane for pride's sake. She looked around a little, and the faces she could see near her were haggard and drooping. Perversely, this gave her strength; she dropped her hand and straightened her shoulders. Sungold turned his head to rest his chin on her shoulder. â€Å"Who's reassuring whom here?† she murmured, and Narknon immediately sat on Harry's feet and bumped her hand with her head as if to say, I am. Someone knew the way, for while Corlath finished speaking with the yellow-haired man the rest of the Riders were following someone else to †¦ someplace to lie down, Harry wished fervently. She stole a glance at Corlath as she passed him, and was comforted by the hollows under his eyes and cheekbones. It might have been only the torchlight. When Harry woke up the sun was high, and for a minute she had no idea where she was. Her first thought was that she had missed breakfast and her father would tease her about burning midnight oil. Then she remembered, with the old lurch of the heart, that she was in Daria with Richard – no, Damar, with Sungold, and Narknon, who sprawled across her feet. And Corlath, and Gonturan. Her hand had rested lightly on her sword hilt again as she slept, and through the first upheaval of waking; now her fingers recognized what they touched. She shivered, sighed, sat up. She was in a long narrow hall with a dozen or so low beds in it; high overhead, narrow but close-spaced windows let in a flood of sunlight. She only dimly remembered coming here, having seen Tsornin stabled and unsaddled and happy with a manger of grain and a heap of hay; and falling into her bed, asleep before she touched it. Most of the other beds in the room were still occupied. The hall was built of large blocks of undressed grey-and-white stone; the same sort of stone, she thought, as much of Corlath's City. The room was cool, but it smelled clean and sharp, like young leaves. There were doors at each of the narrow ends of the room, and as she stood at the foot of the bed she could look through either of them. The flagstones were cold underfoot. She sat back down on the edge of the bed – It's even a real bed, she thought – and regarded her pillow a moment. Then she sighed regretfully and pulled on her boots. Narknon opened one eye and closed it again. The rooms on each side looked much like the one she was in, and full of still-sleeping bodies rolled in dark blankets. There was another door midway in the wall opposite the windows. This she went through. Here was a vast hall, taller than the ancient trees of the forest she had just walked wearily through, with windows cut at the very heads of the walls to open above the lower roofs of the sleeping corridors. At one end of this space was a fireplace that in any room less immense would have been itself enormous; here it looked insignificant. There were several massive wooden chairs before it, and a long trestle table beyond these; the rest of the chamber was empty. Opposite the fireplace wall were doors, thrown open to admit sunlight and birdsong and the rustle of leaves. She looked up at the ceiling. Curiously, there was no sense of oppression built by the stone and space; rather there was peacefulness, the quiet of repose. Contented simply to be less tired than she had been the night before, she stood a moment, drinking in the sense of relaxation. For the first time since the confrontation with Corlath, the thought of the northwest pass left her freely, without her straining to push it aside; even the knowledge of the coming war, of her part in her first battle, did not trouble her at present. Of the latter she did know it would trouble her later – soon; but she would attend to it later. For now she smiled. Her mouth felt stiff. She brought her gaze down from the ceiling and directed it again toward the fireplace. Sleep and peace were all very well, but she smelled food, and she was hungry. The man with yellow hair who had stood talking with Corlath the night before was sitting in one of the great wooden chairs; she did not notice him till she was quite near. Her footfalls dropped gently to silence; no sullen echoes ran up the walls to disturb the birdcalls. She stopped. There was a tiny fire, barely two hands' breadth, burning at the front of the cavern of the hearth. Over it hung a large silver pot on a chain, and on a stool nearby were a stack of deep silver bowls, and a heap of shining silver spoons. â€Å"Breakfast,† said the man with yellow hair. â€Å"I've had mine; eat as much as you like. I flatter myself it's quite good, although I admit I'm not much accustomed to cooking for so many, and one begins to lose count of how many potatoes one has already put in after the first armful.† She sat down with her bowl, feeling that formal introductions were not wanted and that he would be amused if she tried to be conventionally polite; and she was so hungry. As she sat, he brought up a leather bag from the far side of his chair and poured into a flagon discovered at his feet. He handed it to her: â€Å"Goat's milk,† he said. There were brown flecks of spices floating in it. She smiled, not so stiffly this time. She looked at him as she ate; and while she was sure he knew she watched him, he kept his eyes on the small leaps and dance steps of the flame beneath the pot, as if letting her look her fill was a courtesy he did her along with filling her belly. He was tall, she knew; sitting, he looked even taller, for he was so slender. His arms were spread wide from his sides to rest on the is of the chair; but his long fingers reached well over the curled fronts of the armrests, and his knees were several inches beyond long seat of the chair. He wore a dark green tunic, and a brown shirt beneath it, with long full sleeves gathered at the wrists with gold ribbons. He wore tall pale boots that reached just above his knees, where the tunic fell over them. The tunic was slit up the side to his waist, and the leggings beneath it were the gold of the ribbons. He wore no sash; rather a narrow band of dark blue cloth made a cross over his breast, and wrapped once thinly about his waist. The ends of it were tassels, midnight blue shot with gold. A huge dark red stone hung on a chain around his neck. His face was thoughtful as he stared at the fire. His nose was long and straight and his lips thin; his eyes were heavy-lidded and blue. His hair was curly as well as bright gold, and it grew low over his collar and ears although he was clean-shaven. He should look young, Harry thought. But he did not. Neither did he look old. He turned to her as she set down her bowl and cup, and smiled. â€Å"Well? Did I know when to stop adding potatoes?† Hill potatoes were golden and far more flavorful than the pale Homelander variety that Harry had eaten obediently but without enthusiasm when she was a child, and here they blended most satisfactorily with the delicate white fish that was the basis of the I stew. It was the first time she had eaten fresh fish since she had left her Homeland, where she had often brought supper home after a few hours beside a pool or stream on her father's estate; and she was pleased, now, to notice that remembering this fact caused no nervous ripples of emotion about her past or her future. â€Å"Yes,† she said peacefully. Their eyes met, and he asked, as though he were an old friend or her father, â€Å"Are you happy?† She thought about it, her gaze drifting away from his and coming to rest on the tip of Gonturan, as she leaned against her sol's chair; for she had, without thinking about it one way or another, slung Gonturan around her as soon as she stood up from her bed. â€Å"No, not precisely,† she said. â€Å"But I don't believe I wish to complain of unhappiness.† She paused a minute, looking at the thoughts that had been with her constantly for the weeks since she had left her old life as a bundle across Fireheart's withers. â€Å"It is that I cannot see what I am doing or why, and it is unsettling always to live only in the moment as it passes. Oh, I know – one never sees ahead or behind. But I see even less. It is like being blindfolded when everyone else in the room is not. No one can see outside the room – but everyone else can see the room. I would like to take my blindfold off.† The man smiled. â€Å"It is a reasonable wish. No one lives more than a few moments either way – even those fortunate or unfortunate ones who can see how the future will be cast; and perhaps they feel the minute's passing the most acutely. But it is comforting to have some sense of †¦ the probability of choices, perhaps?† â€Å"Yes,† she sighed, and tapped a finger on Gonturan's hilt, and thought of the red-haired rider on the white horse. He had looked as though he knew where he was going, although she had to admit that he had also looked as if the knowledge gave him no joy. â€Å"Not he,† said the man with yellow hair. â€Å"The Lady Aerin. You should begin to recognize her, you know; you have seen her often enough.† She blinked at him. â€Å"You carry her sword, and ride to a fate not entirely of your own choosing. It is not surprising that she in some manner chooses to ride with you. She knew much of fate.† Not surprising. It continued to surprise her. She would prefer that it surprise her, in fact. She permitted herself – just briefly – to think about her Homeland, with the wide grassy low hills and blue rivers, when the only sword she knew was her father's dress sword, which was not sharp and which she was forbidden to touch; and where the only sand was at the seaside. She rediscovered herself staring at a silver pot over a tiny fire. â€Å"I'm afraid I can't comfort you very much with predictions; it is pleasant when I can comfort anyone with predictions, and I always enjoy it as much as possible because it doesn't happen too often. But I can tell you even less than I can usually tell anyone, and it hurts my pride.† His hand closed around the dark stone at his neck; it glowed through his fingers like fire. She looked at him, startled. â€Å"You have already begun to see the hardness of the choices that you will soon be forced to make; and the choosing will not be any easier for your not knowing why you must choose.† His voice took on a singsong quality, the red light of the stone pulsed like a heart, and the heavy eyelids almost closed. â€Å"Take strength from your own purpose, for you will know what you must do, if you let yourself; trust your horse and the cat that follows you, for there are none better than they, and they love you; and trust your sword, for she holds the strength of centuries and she hates what you are learning to hate. And trust the Lady Aerin, who visits you for your reassurance, whether you believe it at present or not; and trust your friendships. Friends you will have need of, for in you two worlds meet. There is no one on both sides with you, so you must learn to take your own counsel; and not to fear what is strange, if you know it also to be true.† He opened his eyes. â€Å"It is not an enviable position, being a bridge, especially a bridge with visions. I should know.† â€Å"You're Luthe, of course,† she said. â€Å"Of course. I told Corlath in particular to bring you – although he has always brought his Riders if he brings anyone. And I knew you had been made a Rider. I don't ask for anyone often; you should be pleased.† â€Å"I can see the two worlds I am between,† she said, unheeding, â€Å"although why the second one chose to rise up and snatch me I still don't understand – â€Å" â€Å"Ask Colonel Dedham the next time you see him,† Luthe put in. â€Å"The next – ? But – † she said, bewildered, and thrown off her thought. â€Å"You were about to ask me a question important to you, for you were trying to put your thoughts in order, when I interrupted you,† said Luthe mildly, â€Å"although I won't be able to answer it. I told you I am not often comforting.† â€Å"What are your two worlds?† she said, almost obliterating the question as she continued: â€Å"But if you can't answer it, why should I ask? Can you hear everything I'm thinking?† â€Å"No,† he replied. â€Å"Only those arrow-like thoughts that come flying out with particular violence. You have a better organized mind than most. Most people are distressing to talk to because they have no control over their thinking at all, and it is a constant barrage, like being attacked by a tangle of thornbushes, or having a large litter of kittens walking up your legs, hooking in their claws at every step. It's perhaps also an effective preventative to having one's mind read, for who can identify the individual thorn?† Harry laughed involuntarily. â€Å"Innath said you lived where you do, high up and away from everything, because lowland air clouds your mind.† â€Å"True enough. It is a little embarrassing to be forced to play the enigmatic oracle in the mountain fastness, but I have found it necessary. â€Å"Corlath, for example, when he has something on his mind, can knock me down with it at arm's length. He's often asked me to come stay in his prison that he calls a city, saying that I might like it as it is made of the same stone as this – † He gestured upward. â€Å"No thank you.† He smiled. â€Å"He does not love the stone walls of his city, and so he does not understand why I do love my walls; to him they look the same. But he knows me better than to press it, or to be offended.† â€Å"If it is only within arm's length you find Corlath overwhelming, I have no sympathy for you,† Harry said ruefully, and he laughed. â€Å"We soothsayers have other means of resistance,† he said, â€Å"But I shall be sure to tell him you said so.† She sobered. â€Å"I'd rather you didn't, if you don't mind. I'm afraid we're – we're not on the best of terms just now.† Luthe drummed his fingers on the wooden armrest. â€Å"Yes, I did rather suspect that, and I'm sorry for it, for you need each other.† He drummed some more. â€Å"Or at any rate he needs you, and you could do a lot worse than to believe in him.† Luthe rubbed his forehead. â€Å"But I will grant you that he is a stubborn man at times.† He was silent a moment. â€Å"Aerin was a little like that; but she was also a little like you †¦ Aerin was very dear to me.† He smiled faintly. â€Å"Teachers are always vain of the students who go on to do great things.† â€Å"Aerin?† said Harry. â€Å"Aerin? Lady Aerin of this sword?† – and she banged the hilt of Gonturan. â€Å"Yes,† said Luthe gently. â€Å"The same red-haired Aerin who troubles you with visions. You asked me about my two worlds: you could say that they are the past and the present.† After a long cold moment Harry said, â€Å"Why did you ask Corlath to bring me here?† â€Å"I told you that, surely. Because I knew he needed you; and I wanted to find out if you were the sort of vessel that cracks easily.† Harry took a deep breath. â€Å"And am I?† â€Å"I think you will do very well.† He smiled. â€Å"And that is a much more straightforward answer than anyone consulting an oracle has a right to expect. I shall stop feeling guilty about you.† Corlath and his Riders spent two days in Luthe's hall; the horses grazed in a broad meadow, the only wide stretch of sunlit green within a day's journey of the tree-filled valley where Luthe made his home. Harry found Sungold tearing across the field, head up and tail a banner, on the first morning, the toilsome way up the mountain apparently forgotten. He galloped over to where Harry leaned on the frame of the open stable, where a few of the horses still lingered inside, musing over their hay. â€Å"You make me tired,† said Harry absently, thinking of her conversation with Luthe. â€Å"You should be recuperating, not bounding around like a wild foal.† Tsornin thrust his nose under her chin, unrepentant. â€Å"You realize we will have to do the whole thing again shortly? And then go on – and on and on? You should be harboring your strength.† Sungold nibbled her hair. The other Riders and the fifteen other horsemen slowly seeped out of the tall stone house. Harry tried to decide, watching them, if any had had bewildering conversations with their host; but she couldn't guess, and it did not seem the sort of thing one might ask. They all looked only semi-awake, as if the journey so far – this was the first real halt since they left the City – combined with the sweet peacefulness of Luthe's domain prevented the lot of saddle-hardened warriors from feeling anything but pleasantly drowsy. They smiled at one another and leaned on their swords, and even tended their precious horses nonchalantly, as though they knew that the horses did not need them here. Narknon, so far as Harry could tell, never moved from her bed; she merely stretched out when Harry left it, and reluctantly permitted herself to be shoved to one side when Harry re-entered. Harry, although she felt the same gentle air around her, was surprised; whatever it was, it had less effect on her. Corlath himself strode around in his usual high-energy fashion; if any sense of ease was trying to settle on him, it was having a hard time of it, for he was no different than he ever was, although he did not seem surprised at the condition of his followers. Harry stayed out of his way, and if he noticed this, he gave no sign. Mostly he spoke to Luthe – Harry saw with interest, on the occasions she saw them together, that Corlath seemed to do far more talking than his companion – or muttered to himself. The mutter-ings couldn't have been pleasant, for he was often scowling. The two days were fine and clear; warm enough during the day to make bathing in the pool at the edge of the horses' meadow pleasant, cool enough at night to make the blankets on the beds in the sleeping-chambers of comfort. The torches that formed a ring outside the front gates of the hall were not lit again; Luthe was willing to welcome his guests, but did not deem further illumination necessary. On the second afternoon Harry followed the stream that spilled out of the bathing-pool, and after a certain amount of fighting with curling branches and tripping over hidden hummocks she burst out of the undergrowth to a still silver beach bordering a wide lake. The Lake of Dreams. The stream stopped its chattering as it left the edge of the woods, and slid silently over the silver sand and slipped into the waters of the lake. Harry went to the edge of it and sat down, looking at the water. There was a step at her side; she looked up and it was Luthe. â€Å"There is a path,† he said. â€Å"You should have asked.† He bent down and detached a twig from her hair, and another from the back of her tunic. Then he sat down beside her. â€Å"I will show you the way to return.† â€Å"Do you live here alone?† Harry said, extracting a leaf from the neck of her undershift. â€Å"No,† he replied, â€Å"but my housemates are even shyer than I am, and have a tendency to retreat into the undergrowth when visitors are anticipated. There are quite a number of visitors, now and again.† â€Å"The oracle is a popular one,† said Harry, smiling. Luthe smiled back, but sidelong. â€Å"Yes; I think it may be private dismay that sends my companions away at such times; they have something of kelar and the Sight themselves.† He did not seem disposed to go on, so Harry said: â€Å"Does everyone who comes here behave as though they're half asleep?† â€Å"No again; I and my friends are generally quite sharp. But yes, most visitors find it a sleepy sort of place – a reputation I, um, encourage, as it makes their thoughts sleepy too, and thus easier to dodge.† Harry said, â€Å"Encourage?† Luthe said, â€Å"You are not a sleepy one, are you? The source of the Meeldtar taints all the water here; and the air that passes over the Lake of Dreams carries something of sleepiness with it. Only those bearing much kelar of their own do not find that faintest touch of the Water of Sight a little drowsy. Like you. And Corlath.† Harry, at that, caught a thought just as it was streaking out, and stuffed it back behind her eyes. â€Å"Very good,† said Luthe. â€Å"I thought you might prove apt. I didn't catch a glimpse of that one.† Harry smiled faintly. â€Å"I suspect, however, that it might make you more comfortable to ask me it nonetheless,† Luthe said, looking into her face; but she turned away. â€Å"Corlath, eh?† Luthe said gently. Harry shook her head, not denying it, but as though she could shake herself free of her anxieties; but Luthe said no more. At last she stood up, gazing across the lake; she could not see its farther shore. â€Å"It is so large,† she said. Luthe rose to stand beside her. â€Å"No, not so large,† he said, â€Å"but it is a private sort of lake, and hard to see. Even for me.† He was quiet a moment, looking across the water. â€Å"I think perhaps the reason I stay in this particular uninhabited valley of all the uninhabited valleys in the Hills is that it comforts me by reminding me of things I cannot do. I cannot see the farther shore of the Lake of Dreams.† He turned away. â€Å"Come; I will show you the path. Unless you prefer fighting your way through the poor trees, which are accustomed to being undisturbed.†

Kids, Work and Social Issues to Write Essays on

Kids, Work and Social Issues to Write Essays on The Most Popular Social Issues to Write Essays on You may also get different discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. Becoming in a position to communicate to the leaders of different countries is extremely important. Ideas change the planet, particularly when they're written. What to Expect From Social Issues to Write Essays on? Knowing the topic of your essay allows you to focus your efforts. An essay is a rather brief bit of writing on a specific topic. Every essay should incorporate every honor or prize you've ever won. If you wish to compose a controversial essay, you definitely should look for the very best social issues topics or satire topics. A typical practice which students follow to compose a descriptive essay is they read the subject from one or maximum two sources which isn't sufficient. At a specific point, you will have to compose an essay utilizing satire essay topics. There are a few critical things which you will need to understand so as to write up an exemplary essay. Writing an intriguing essay about trendy topics is an opportunity to reveal your knowledge of earth. Top Social Issues to Write Essays on Choices Speech writing gives you the ability to document whatever you want to present to an audience. The perfect way to compose short essays is to take a whole lot of jargon. A letter is virtually always written with a particular audience in mind. All writers are aware that there are many different kinds of essays, like persuasive ones, argumentative ones, descriptive ones and so forth and so on. Sociology is, undoubtedly, a fascinating subject, particularly if you're fortunate enough to find a progr essive-thinking professor. Absence of resources An ordinary college student doesn't have the necessary academic resources necessary to compose an essay. At initial heights of education, the majority of the essays are made to write by the teachers so the students grab the notion of the way to compose an essay. Writing an essay for a student at an American University is something that's treated with amazing importance by an entire bunch of people which were also told to compose essays as students. Top Social Issues to Write Essays on Choices Utilize whatever you know to reveal your knowledge of the Earth, and bring out good old philosophical theories. It's full of different ideas, all which will fight to dominate. On the flip side, as stated by the conflict theory, change is inevitable and frequently beneficial. There are a couple main things you will need to learn before you even begin picking social issues essay topics. The Number One Question You Must Ask for Social Issu es to Write Essays on There's, obviously, a limit on the range of pages even our finest writers can produce with a pressing deadline, but generally, we figure out how to satisfy all the clients seeking urgent assistance. You are able to also cite the job on specific individuals or philanthropists, that are working with various methods than the ones that you proposed. You do not have to be worried because you can come across online help from professionals who can deliver your paper punctually. Because most social work students have already volunteered at some point or another, you may use your experience for a way to establish why you could be fit to deal with the problem and the way you're able to implement your plan. Social Issues to Write Essays on - Overview Social issues have always been an essential part of the human condition. Social problems are issues or problems that might impact the folks in a society, no matter it's directly or indirectly, and societal problems are primarily associated with moral values. Poverty also impacts the environment. Poverty in the society is the primary cause of a number of other social issues. When you compose a social issue essay, it is crucial to demonstrate your private view of the issue. Since you are aware that it's a story. After composing your essay completely, you might want to bring some more information which will help you distinguish yourself from the rest. If you don't need the writing service to do your whole dissertation that's best for you, you may always ask them to help you compose part of it, so that you can list down all of the relevant articles you found and ask them to write up the literature review part of your thesis. Besides freshmen, there are particular college essays which will pose plenty of problem for students. In any event, you'll have a lot to speak about and why it is very important to continue the work which you have done. Don't be concerned if you don't have good writing skills because you must always seek the services of an expert to finish your assignment punctually. There are many problems, even on your own campus, which should be resolved. Citations and extracts from several sources have to be formatted properly. Displaying your comprehension of different establishedtheories shows how informed you have the topic of your writing. A number of the essays are dependent upon source info and others aren't. Structuring Your Essay A critical part of learning how to compose essays is to understand the value of structure.

Celebrities Have a Moral Responsibility to Be Good Role...

Celebrities have a moral responsibility to be good role models for the society, would you agree? First of all by using the dictionary the main definitions can be broken down; the definition for a celebrity is ‘a famous or well known person’. The definition of moral responsibility is ‘the idea that a person has moral obligations in certain situations.’ The definition of a good role model is ‘a person whose behaviour, example, or success is or can be emulated by others, especially by younger people.’ Our opinion as a group is that every human being has a moral responsibility towards society although celebrities tend to have the upper hand when it comes down to being ‘good’ role models. Our three arguments for this topic would be: First,†¦show more content†¦Also there is Chris Gardner the inspiration for the movie ‘Pursuit of Happiness’. Our third argument is ‘Celebrities influence the youth of today’. The youth of today are much modernised, instead of reading books of history and relating to the heroes of yesterday, they tend to watch movies, TV shows and make the celebrities the hero of today. The main reason why the youth especially make celebrities their role models is because at one point of time in their life they want to become like those role models, they want to have same amount of fame, they want to be popular and loved amongst others like the role models. Some of them get inspired so much that they even want to look exactly like the role models. For example: Harman Badeja a fairly new Indian movie star got so Inspired by Hritik Roshan a superstar in Bollywood, that he has made his face and hair look exactly like him. Having stated all the above points, our counter argument is ‘celebrities cannot always be considered as ‘good’ role models’. Some of the actions committed by the celebrities can be inappropriate and a very bad influence for the general population/audience. Henceforth why there is a censor board in place. The censor board is there to prevent celebrities showing or anything which can be classified as ‘harmful’ for the audience. They try their best to make celebrities pure in front of the audience, yet still someShow MoreRelatedCelebrities Have a Moral Responsibility to Be Good Role Models for the Society945 Words   |  4 PagesCelebrities have a moral responsibility to be good role models for the society, would you agree? First of all by using the dictionary the main definitions can be broken down; the definition for a celebrity is ‘a famous or well known person’. 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